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Rolex watches are in high demand because of their esteemed reputation for quality & craftsmanship.

Their appeal lies in their functional attributes such as precision, durability, and reliability, as well as their aesthetic qualities, including timeless design & prestige.

Two Rolex Submariner watches with green bezels, one placed on a green Rolex box and the other behind it, set against a black background.

FOUNDED 1905

History

Rolex, a distinguished Swiss watch brand and manufacturer, is headquartered in Geneva, Switzerland. Initially founded in 1905 in London by German entrepreneur Hans Wilsdorf and his future brother-in-law Alfred Davis, the company adopted the Rolex brand name for its watches in 1908, eventually becoming Rolex Watch Co. Ltd.

In 1915, Post-World War I, economic challenges led the company to relocate its operations to Geneva. In 1920, Hans Wilsdorf established Montres Rolex SA in Geneva, later simplifying it to Rolex SA. Since 1960, the Hans Wilsdorf Foundation, a private family trust, has owned Rolex.

Rolex SA, along with its subsidiary Montres Tudor SA, plays a significant role in the luxury watch industry by designing, manufacturing, distributing, and servicing wristwatches under the acclaimed Rolex and Tudor brands. In a noteworthy development in 2023, Rolex agreed to acquire Bucherer, a long-time retail partner, further strengthening its retail network and global presence.

Although famously known as a Swiss watchmaker today, Rolex originally began as a British company. It made the strategic decision to move its headquarters to Switzerland, benefiting from the nation's renowned watchmaking heritage and favorable business environment.

Close-up of a vintage Rolex watch face showing the day as Thursday, the date as 28, with a brown textured background and gold accents.

Featured Rolex Watches For Sale

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PEACE OF MIND

Warranty & Returns

We recognise the significance of purchasing a luxury watch and aim to make the experience as enjoyable and memorable as possible. With this in mind, all of our watches come with either the manufacturer's warranty or our own warranty to give you peace of mind and comfort in your purchase.

Warranty
Returns
Close-up of a Rolex Cosmograph Daytona wristwatch with a black dial, silver subdials, and a silver tachymeter bezel.