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Rolex watches are in high demand because of their esteemed reputation for quality & craftsmanship.

Their appeal lies in their functional attributes such as precision, durability, and reliability, as well as their aesthetic qualities, including timeless design & prestige.

Two Rolex Submariner watches with green bezels, one placed on a green Rolex box and the other behind it, set against a black background.

FOUNDED 1905

History

Rolex, a distinguished Swiss watch brand and manufacturer, is headquartered in Geneva, Switzerland. Initially founded in 1905 in London by German entrepreneur Hans Wilsdorf and his future brother-in-law Alfred Davis, the company adopted the Rolex brand name for its watches in 1908, eventually becoming Rolex Watch Co. Ltd.

In 1915, Post-World War I, economic challenges led the company to relocate its operations to Geneva. In 1920, Hans Wilsdorf established Montres Rolex SA in Geneva, later simplifying it to Rolex SA. Since 1960, the Hans Wilsdorf Foundation, a private family trust, has owned Rolex.

Rolex SA, along with its subsidiary Montres Tudor SA, plays a significant role in the luxury watch industry by designing, manufacturing, distributing, and servicing wristwatches under the acclaimed Rolex and Tudor brands. In a noteworthy development in 2023, Rolex agreed to acquire Bucherer, a long-time retail partner, further strengthening its retail network and global presence.

Although famously known as a Swiss watchmaker today, Rolex originally began as a British company. It made the strategic decision to move its headquarters to Switzerland, benefiting from the nation's renowned watchmaking heritage and favorable business environment.

Close-up of a vintage Rolex watch face showing the day as Thursday, the date as 28, with a brown textured background and gold accents.

Featured Rolex Watches For Sale

Rolex Submariner ‘Hulk’ 2018 - 116610LV
£15,995.00

The Rolex Submariner 116610LV, widely known as the “Hulk”, is a striking and highly sought‑after timepiece admired by collectors worldwide. This 2018 stainless‑steel example features a vivid green ceramic bezel and a matching green sunburst dial, creating a bold and distinctive aesthetic. As a discontinued model, its rarity and iconic status enhance both its desirability and long‑term appeal.

Powered by Rolex’s proven Calibre 3135 automatic movement, it offers precise timekeeping and a power reserve of approximately 48 hours. The robust 40mm case, unidirectional bezel and 300‑metre water resistance uphold its credentials as a professional diver’s watch, while the distinctive design makes it equally suited to everyday wear.

Presented in immaculate condition, it is supplied with its original paperwork and the signature Rolex presentation box. It also includes a 12‑month The Luxury Swiss Watch Co warranty for added peace of mind.

With demand for discontinued Rolex models continuing to rise, the Submariner 116610LV stands out as a prime choice for collectors. Its vibrant design, enduring appeal and increasing scarcity underline its status as a timeless piece with strong investment appeal.

All prices include shipping.

We are proud to have partnered with established credit brokers, Ideal4Finance, to offer our customers the convenience of monthly payment plans on all watches.

APPLYFINANCE INFO

Rolex Cosmograph Daytona – 2015 – 116520
£16,995.00

The Rolex Cosmograph Daytona was introduced in 1963 to meet the needs of professional racing drivers, pairing a dependable chronograph with a tachymetric bezel for measuring average speeds of up to 400 mph. Its name honours Daytona, Florida—a historic centre of speed and motorsport since the early 20th century. Rolex’s ties to racing deepened in 2013 when it became Formula 1’s Global Partner and Official Timepiece. The reference 116520 debuted the in‑house Calibre 4130, replacing the Zenith‑derived 4030 used in the preceding 16520, and has since become one of the brand’s most celebrated sports models.

This immaculate example is supplied with its original paperwork and the signature Rolex presentation box. It also includes a 12‑month The Luxury Swiss Watch Co warranty for added peace of mind.

All prices include shipping.

We are proud to have partnered with established credit brokers, Ideal4Finance, to offer our customers the convenience of monthly payment plans on all watches.

APPLYFINANCE INFO

Rolex GMT Master II ‘Sprite’ 2023 - 126720VTNR
£14,850.00

The Rolex GMT‑Master II (126720VTNR) is more than a watch—it is a statement of precision, prestige and collectible craftsmanship. This 2023 model, often nicknamed the “Sprite”, features a distinctive green and black Cerachrom bezel, a sleek black dial and Rolex’s innovative left‑hand crown configuration. Designed for travellers and collectors alike, it stands out for both its visual appeal and its long‑term desirability.

Housed in a 40mm Oystersteel case, it is built for durability and everyday wear. The bidirectional rotatable bezel and 24‑hour hand—paired with an independently adjustable local hour hand—make tracking multiple time zones effortless, making it an ideal travel companion. At its heart, the Rolex Calibre 3285 automatic movement delivers excellent precision, an approximate 70‑hour power reserve and the efficiency of Rolex’s Chronergy escapement.

Presented in immaculate condition, this example is supplied as a complete set with its box, paperwork and certification. The Rolex manufacturer’s warranty remains valid until 2028, providing added reassurance and enhancing its appeal to collectors.

Whether worn daily or added to a curated collection, the GMT‑Master II “Sprite” combines distinctive design with renowned Rolex engineering—a compelling choice for those who value both form and function.

All prices include shipping.

We are proud to have partnered with established credit brokers, Ideal4Finance, to offer our customers the convenience of monthly payment plans on all watches.

APPLYFINANCE INFO

PEACE OF MIND

Warranty & Returns

We recognise the significance of purchasing a luxury watch and aim to make the experience as enjoyable and memorable as possible. With this in mind, all of our watches come with either the manufacturer's warranty or our own warranty to give you peace of mind and comfort in your purchase.

Close-up of a Rolex Cosmograph Daytona wristwatch with a black dial, silver subdials, and a silver tachymeter bezel.