Privacy Policy
About the Privacy Policy
Last updated: September 2025
Who we are: The Luxury Swiss Watch Company Ltd, 220 St Vincent Street, Glasgow. G2 5SG and 11-12 Old Bond Street, London. W1S 4PW. Applies to our websites, apps, boutiques, phone, and social media interactions.
What we collect
Account/registration details: name, address, DOB, email, phone.
Purchase/repair and payment details; correspondence; boutique and concierge interactions (calls may be recorded for security/training).
Social media data you share with us via third-party platforms.
Technical data via cookies/related technologies (see Cookie Policy).
Location data if you enable location services.
How we use your data
Fulfil orders/repairs, deliveries, after-sales; manage accounts/records.
Respond to enquiries; send service/administrative messages (e.g., order confirmations).
Recommend products/services based on your history/interactions.
Send marketing (email/social audience matching) where we have a lawful basis.
Market research; credit checks; fraud prevention; platform and service security.
Understand and improve platform usage and offerings.
Legal bases include your consent (which you can withdraw), contract performance, and our legitimate interests.
Cookies and advertising
Cookies used per our Cookie Policy (linked on site and cookie banners).
We use ad networks/ad exchanges and analytics providers for interest-based ads off-platform.
Third-party tracking is governed by those parties’ policies; their opt-outs are not controlled or guaranteed by us.
You can opt out of certain behavioural ads via third-party tools referenced in our cookie controls.
Location services
Optional, typically on mobile. You can enable/disable in your device settings.
Sharing your information
With service providers for payments, credit checks, fraud prevention, and other processing needed for the above purposes.
With law enforcement/regulators/government or third parties where required by law or to protect rights.
As part of a sale/transfer of all or substantially all assets/business (we’ll seek to ensure continued protection).
Security
Access limited to personnel who need it. Technical/organizational safeguards in place against unauthorized processing/loss/damage.
You are responsible for choosing and keeping a unique, secure password confidential.
Retention
Kept only as long as necessary (e.g., contract data kept for the contract’s life and up to 10 years after), then deleted or anonymized.
If you withdraw consent and no other lawful basis applies, we delete your data.
We retain suppression data to respect marketing opt-outs.
Your choices and rights
Access, correct, and update your personal information.
Request erasure or restriction in certain circumstances.
Object to processing in some cases, including direct marketing.
Unsubscribe from marketing anytime via the unsubscribe link or by emailing us (service emails may still be sent).
Raise concerns to us first; you may also complain to a European Data Protection Authority where you live/work or where processing occurred.
Contact
Questions, rights requests, or marketing opt-out: contact@theluxuryswisswatchco.com.
Cookie Policy
Last updated: September 2025
About The Luxury Swiss Watch Company Ltd and this Cookie Policy The Luxury Swiss Watch Company Ltd has its registered offices at 220 St Vincent Street, Glasgow. G2 5SG. In this Cookie Policy, “The Luxury Swiss Watch Company Ltd” (and “we”, “us”, “our”) refers to the head office of The Luxury Swiss Watch Company Ltd at the registered address above, our affiliates and our boutiques. This policy explains how we use cookies and similar technologies on our websites, mobile applications and other digital platforms (the “Platforms”). Like most platforms, we log IP addresses and use cookies and similar technologies to recognise you, customise your experience, and understand how visitors access and use our Platforms.
What is a cookie? Cookies are small text files placed on your computer or mobile device when you visit a website or app. They are widely used to make platforms work, improve efficiency, provide reporting information, and help tailor advertising.
First-party cookies are set by The Luxury Swiss Watch Company Ltd.
Third-party cookies are set by other providers (e.g., analytics, advertising partners).
Session cookies expire when you close your browser; permanent/persistent cookies remain for a defined period.
What cookies does The Luxury Swiss Watch Company Ltd use? We use only the following categories of cookies and similar technologies:
Strictly necessary cookies
Purpose: Enable core functionality such as page navigation, access to secure areas, load balancing, shopping basket/checkout, user authentication, security and fraud prevention, and consent management.
Legal basis: Our legitimate interests in operating the Platform and providing requested services; consent is not required for these under applicable law.
Examples: session ID; basket and checkout; login/authentication; security and bot-prevention; cookie-consent preference cookies.
Performance and analytics cookies
Purpose: Understand how our Platforms are used, measure performance, improve content and navigation, and detect errors.
Data: Pages viewed, time on page, clicks, device/browser information, approximate location (derived from IP).
Legal basis: Your consent.
Examples: web analytics (e.g., page views, traffic sources); A/B testing and performance monitoring.
Functional cookies
Purpose: Remember your settings and choices to provide a more personalised experience (e.g., preferred language/currency, saved items).
Legal basis: Your consent.
Examples: language and currency preferences; remembering sign-in state; wish list.
Targeting/advertising cookies
Purpose: Deliver, measure, and improve advertising on our Platforms and on third-party sites/apps; build audiences; limit ad frequency; help make ads more relevant to your interests.
Legal basis: Your consent.
Examples: advertising IDs and pixels used by ad networks/ad exchanges; social media advertising tools and audience matching.
Social media cookies
Purpose: Enable content sharing and interactions via third-party social networks and help those networks build your interests profile for advertising/personalisation.
Legal basis: Your consent.
Examples: social plugins and share buttons; social pixels/tags.
Similar technologies we use
Web beacons/pixels: Tiny graphics or code used to understand usage, deliver or measure campaigns, and improve features.
SDKs: Code within our mobile apps performing similar functions to cookies.
Local storage: Browser or app storage used for settings, caching, and similar purposes.
Server logs and IP addresses: Used for security, diagnostics, and aggregated analytics.
How long do cookies last?
Session cookies expire when you close your browser/app.
Persistent cookies remain for a period typically ranging from a few days to up to 24 months (or as otherwise stated in your cookie preferences interface). Exact durations for each cookie are available in our Cookie Preference Centre.
Your choices: how to manage cookies and withdraw consent You are in control. You can:
Use our Cookie Banner/Preference Centre: When you first visit, you can accept, reject, or manage non-essential cookies. You can update your choices at any time via “Cookie Settings” in the site footer or app settings.
Browser controls: Most browsers let you block or delete cookies. Check your browser’s help section (e.g., Chrome, Safari, Firefox, Edge). Blocking some cookies may affect site functionality.
Analytics opt-outs: Some providers offer their own opt-out tools (for example, analytics opt-out add-ons).
Advertising choices:
Adjust ad personalization in your device and platform settings (e.g., “Limit Ad Tracking” on iOS, “Opt out of Ads Personalization” on Android).
Use industry tools where available in your region (for example, the EDAA YourOnlineChoices, the DAA, or the NAI).
Email pixels: You can disable image loading in your email client to limit email tracking.
Do Not Track Our Platforms do not currently respond to browser “Do Not Track” signals.
Third-party cookies and links Third-party cookies are subject to the third party’s own privacy and cookie policies; we do not control their settings. Please review those providers’ policies for details and opt-out options. Our Platforms may link to third-party sites; we are not responsible for their content or practices.
Legal bases for cookies
Strictly necessary cookies: used without consent under applicable law (e.g., UK PECR/ePrivacy).
All other cookies/technologies: used with your consent, which you can withdraw at any time via the Cookie Preference Centre.
Impact of turning off cookies If you disable or refuse cookies, some parts of the Platforms may become inaccessible or not function properly (e.g., basket, checkout, account sign-in, saved preferences).
Updates to this Cookie Policy We may update this policy from time to time. Changes take effect when posted on this page. Please check back regularly to stay informed.
Contact us Questions about this Cookie Policy or our use of cookies and similar technologies: contact@theluxuryswisswatchco.com
Types of Cookie
Technical Cookies (strictly necessary)
These cookies are essential to provide the services available on our Platform and to enable core features such as secure login, access to protected areas, shopping basket/checkout, transactional pages, load balancing, and security/fraud prevention (e.g., CSRF/bot protection). Without them, parts of the site would not function.
Status: Always active; not used for marketing or analytics.
Control: You can block them in your browser, but the site may not work properly.
Legal basis: Our legitimate interests in operating the Platform and providing requested services; consent is not required under applicable law.
Functionality Cookies
These cookies improve the presentation, performance, and usability of our Platform by remembering your choices so we can offer a more tailored experience. They are not essential for the site to run, but they enhance your visit.
What they do: Remember preferences such as language, currency, region/store, sizing, and display settings; keep wish lists or saved items; recall sign-in preferences; support features like live chat, video playback settings, and accessibility options.
Impact if disabled: The site will still function, but your preferences won’t be remembered and certain enhanced features may not work as intended.
Status: Non-essential. We use them only with your consent (which you can withdraw at any time via Cookie Settings).
Analytical Cookies (performance/analytics)
These cookies help us understand how visitors use our Platform so we can measure performance and improve the experience.
What they collect: pages viewed, time on page, clicks/scroll depth, referring sites or campaign tags, device/browser type, approximate location derived from IP, and error/diagnostic data.
How we use it: to run the Platform more efficiently, compile aggregated statistics and broad demographic insights, diagnose issues, and monitor overall activity and performance.
Privacy: we use reports in aggregate and do not use these cookies to directly identify you or to contact you. Where supported, we enable privacy controls such as IP truncation.
Status: non-essential; used only with your consent (which you can withdraw at any time via Cookie Settings or relevant analytics opt-out tools).
Impact if disabled: we will have less insight into performance and usage, which may limit improvements to the Platform.
Retention: typically session-based or up to 24 months; see our Cookie Preference Centre for specific durations.
Advertising Cookies (targeting)
These cookies are used to deliver ads that are more relevant to you and your interests, both on our Platform and on third-party sites/apps.
What they do: enable interest-based advertising, retargeting (showing ads for items you viewed), audience building/lookalikes, frequency capping (limiting how often you see an ad), and campaign measurement/reporting.
How they work: typically set by advertising networks, demand-side platforms, analytics/measurement providers, and social media partners with our permission. They may recognise your device across websites and apps to build a profile of your interests.
Data involved: cookie IDs or mobile ad IDs, pages/products viewed, referring URLs/campaign tags, approximate location (from IP), device/browser details, and events such as ad views/clicks/purchases.
Sharing: information from these cookies may be combined with data from other sources and shared with our advertising partners for ad personalisation and measurement, in accordance with their own privacy/cookie policies.
Status: non-essential; used only with your consent (which you can withdraw at any time via Cookie Settings).
Impact if disabled: you will still see ads, but they may be less relevant, and we may not be able to limit repetition or measure effectiveness as accurately.
Controls: manage your preferences in our Cookie Preference Centre. You can also adjust ad personalisation in your device settings (e.g., Limit Ad Tracking on iOS; Opt out of Ads Personalization on Android) and via industry tools such as YourOnlineChoices (EU/UK), the DAA, or the NAI. Effectiveness of third-party opt-outs is outside our control.
Retention: typically persists from a few days up to 24 months; see our Cookie Preference Centre for specific durations.
Social Cookies
These cookies enable sharing and social features provided by third-party networks and platforms (e.g., share/like buttons, embedded posts/videos, social login). They also help those providers deliver and measure targeted advertising on their own platforms and elsewhere.
What they do: allow you to share content; remember you when you are logged in to a social network; enable embedded content; support audience matching and ad personalisation/measurement by social platforms.
Data involved: cookie or device IDs, pages/content viewed, interaction events (e.g., shares/likes/plays), approximate location (from IP), and, if you are logged in, your social network may link this to your account.
How they work: set by third-party social media providers with our permission. Those providers may combine data from our site with other information they hold to build interest profiles and show you ads on their services and across the web, per their own policies.
Status: non-essential; used only with your consent (which you can withdraw at any time via Cookie Settings).
Impact if disabled: social sharing tools, embedded content, or social login may not function or may display with reduced features.
Controls: manage preferences in our Cookie Preference Centre. You can also adjust settings in each social platform (e.g., ad preferences, disconnect app integrations), clear cookies in your browser, and use industry tools (e.g., YourOnlineChoices in the UK/EU).
How to control or delete cookies
Consent requirements: Technical/strictly necessary cookies do not require consent. Your prior consent is required for functionality, analytics, advertising, and social cookies.
Withdrawing consent: You can withdraw your consent and refuse cookies at any time as set out below. If you refuse certain cookies, some features of our Platform may not function properly.
Ways to manage your choices
Cookie consent tool: Use our cookie banner or Cookie Preference Centre to accept, reject, or adjust non-essential cookies at any time.
Browser settings: You can block or delete cookies via your browser (see the Help/Tools/Settings menu). If you delete cookies, previously set preferences may be lost. Blocking some cookies may impair site functionality (e.g., basket, checkout, login).
Mobile apps: Manage in-app permissions or uninstall to remove SDK data. On your device, you can reset/limit ad identifiers (e.g., “Limit Ad Tracking” on iOS; “Opt out of Ads Personalization” on Android).
Analytics opt-outs: Some providers offer their own opt-out tools (e.g., browser add-ons for analytics).
Interest-based advertising choices: Use regional industry tools where available:
UK/EU: www.youronlinechoices.eu or www.youronlinechoices.com/uk.
US: www.aboutads.info/choices and www.networkadvertising.org/choices Effectiveness of third-party opt-outs is not controlled by us.
More information: See www.allaboutcookies.org for general guidance on cookies and how to manage/delete them.
IP addresses
What we collect: We may collect your IP address, operating system, login times, browser type, and related technical data when you use our Platform.
How we use it: For security and fraud prevention, diagnostics, internal reporting, to understand usage, and to derive approximate location (at a coarse level).
Sharing: We may aggregate or anonymise this information and share it with advertisers, sponsors, or other partners for reporting and analytics. We do not share identifiable IP information for these purposes without an appropriate lawful basis.
Legal basis: Strictly necessary processing (e.g., security) is based on our legitimate interests; analytics/advertising uses are subject to your consent via our cookie controls.
Contact us
The Luxury Swiss Watch Company Ltd, 220 St Vincent Street, Glasgow. G2 5SG or 11-12 Old Bond Street, London. W1S 4PW
Email: contact@theluxuryswisswatchco.com