Still of Video Fosh.png

BUY & SELL LUXURY SWISS WATCHES

Luxury Watches. Exceptional Service. Complete Peace of Mind.

The Luxury Swiss Watch Co is a distinguished independent UK retailer and family-owned business offering an unrivalled experience for luxury watch enthusiasts.

  • Financial Conduct Authority Authorised and Regulated

  • Free Secure Shipping

  • 24-Month Warranty

  • 14-Day Returns

  • Financing Provided by iDeal4Finance

FEATURED BRAND

ROLEX

Rolex indeed stands as an iconic symbol in the world of luxury timepieces, captivating millions with its blend of innovation, precision, and timeless elegance. This legendary brand's global acclaim is the result of meticulous craftsmanship and strategic vision that date back to its founding days.

The story of Rolex began with the foresight of German entrepreneur Hans Wilsdorf. In 1905, Wilsdorf, alongside his brother-in-law Alfred Davis, ventured into the watch business in London. Together, they coined the now-famous name "Rolex" in 1908. Their ambitious pursuit laid the foundation for a brand that would redefine watchmaking over the next 110 years.

DISCOVER ROLEX →

Close-up of a black and silver Rolex Submariner watch with a black dial, luminous markers, and a rotating bezel, on a black background.

FIRST CLASS CUSTOMER SERVICE

What We Do

Here at the Luxury Swiss Watch Co, we specialise in both buying and selling high-end Swiss watches. The Luxury Swiss Watch Co leverages its deep connections within the industry and its comprehensive understanding of luxury watchmaking.

Customers can expect a curated selection of timepieces from some of the world's most prestigious brands, reflecting the company's commitment to quality and authenticity.

Why The Luxury Swiss Watch Co?

Our Timepieces

We proudly provide a distinguished collection of luxury Swiss timepieces, available for secure and fraud-protected online purchasing, or by appointment at our boutiques.

Besides selling these exquisite timepieces, we offer buying, trading and finance services for customers wishing to upgrade or modify their collection. Our dedication to quality distinguishes us as the premier destination for luxury Swiss timepieces in the UK.

Trust & Authenticity

As a family-owned business, The Luxury Swiss Watch Co draws on a rich history of expertise and passion for Swiss timepieces, providing customers with not only exquisite timepieces but also a personalised touch grounded in generations of knowledge.

Our timepieces are independently authenticated, come with warranty, delivered insured and tracked with fraud prevention measures in place. All watches come with a Certificate from The Watch Register confirming evidence of legitimacy and protection to our customers against theft, loss or fraud for peace of mind.

Service & Expertise

Specialising in buying, selling and trading in high-end Swiss timepieces, The Luxury Swiss Watch Co leverages its deep connections within the watch industry and its comprehensive understanding of luxury horology.

The Luxury Swiss Watch Co customers can expect a curated selection of timepieces from some of the world's most prestigious brands, reflecting the company's commitment to quality, service and expertise.

FEATURED WATCHES

Rolex Submariner ‘Hulk’ 2018 - 116610LV
£15,495.00

The Rolex Submariner 116610LV, widely known as the “Hulk”, is a striking and highly sought‑after timepiece admired by collectors worldwide. This 2018 stainless‑steel example features a vivid green ceramic bezel and a matching green sunburst dial, creating a bold and distinctive aesthetic. As a discontinued model, its rarity and iconic status enhance both its desirability and long‑term appeal.

Rolex Oyster Perpetual 41 - 2022 - 124300
£6,995.00

The Rolex Oyster Perpetual 41 (124300) with its vivid green dial showcases Rolex’s dedication to design, craftsmanship, and precision. Constructed from robust Oystersteel, the 41mm case offers a bold yet refined presence, ideal for both everyday wear and special occasions. Its sunray-finished green dial radiates energy and sophistication, catching the light from every angle and highlighting Rolex’s meticulous attention to detail.

Rolex Cosmograph Daytona – 2015 – 116520
£16,995.00

The Rolex Cosmograph Daytona was introduced in 1963 to meet the needs of professional racing drivers, pairing a dependable chronograph with a tachymetric bezel for measuring average speeds of up to 400 mph. Its name honours Daytona, Florida—a historic centre of speed and motorsport since the early 20th century.