Buy & Sell Luxury Swiss Watches
The mission of The Luxury Swiss Watch Co is rooted in delivering an exceptional, professional, and secure service.
We recognise the significance of purchasing a luxury watch and aim to make the experience as enjoyable and memorable as possible. Our philosophy emphasises first-class customer service, with a dedicated approach to understanding each client's unique needs and preferences.
All watches are independently authenticated and come with a minimum 24-month warranty, plus a certificate from The Watch Register confirming legitimacy and protection against theft, loss, or fraud. Finance and monthly payment options calculator available on all watches. The Luxury Swiss Watch Co (FRN1043263) and Ideal4Finance (FRN703401) are authorised and regulated by the FCA.
FIRST CLASS CUSTOMER SERVICE
What We Do
Here at the Luxury Swiss Watch Co, we specialise in both buying and selling high-end Swiss watches. The Luxury Swiss Watch Co leverages its deep connections within the industry and its comprehensive understanding of luxury watchmaking.
Customers can expect a curated selection of timepieces from some of the world's most prestigious brands, reflecting the company's commitment to quality and authenticity.
FEATURED BRAND
Rolex
Rolex indeed stands as an iconic symbol in the world of luxury timepieces, captivating millions with its blend of innovation, precision, and timeless elegance. This legendary brand's global acclaim is the result of meticulous craftsmanship and strategic vision that date back to its founding days.
The story of Rolex began with the foresight of German entrepreneur Hans Wilsdorf. In 1905, Wilsdorf, alongside his brother-in-law Alfred Davis, ventured into the watch business in London. Together, they coined the now-famous name "Rolex" in 1908. Their ambitious pursuit laid the foundation for a brand that would redefine watchmaking over the next 110 years.
Featured Watches
The Rolex Submariner 116610LV, widely known as the “Hulk”, is a striking and highly sought‑after timepiece admired by collectors worldwide. This 2018 stainless‑steel example features a vivid green ceramic bezel and a matching green sunburst dial, creating a bold and distinctive aesthetic. As a discontinued model, its rarity and iconic status enhance both its desirability and long‑term appeal.
Powered by Rolex’s proven Calibre 3135 automatic movement, it offers precise timekeeping and a power reserve of approximately 48 hours. The robust 40mm case, unidirectional bezel and 300‑metre water resistance uphold its credentials as a professional diver’s watch, while the distinctive design makes it equally suited to everyday wear.
Presented in immaculate condition, it is supplied with its original paperwork and the signature Rolex presentation box. It also includes a 24‑month The Luxury Swiss Watch Co warranty for added peace of mind.
With demand for discontinued Rolex models continuing to rise, the Submariner 116610LV stands out as a prime choice for collectors. Its vibrant design, enduring appeal and increasing scarcity underline its status as a timeless piece with strong investment appeal.
All watches come with a Certificate form The Watch Register confirming evidence of legitimacy and protection to our clients against theft, loss or fraud for peace of mind.
All prices include shipping.
We are proud to have partnered with established credit brokers, Ideal4Finance, to offer our customers the convenience of monthly payment plans on all watches.
Rolex GMT-Master II, reference 126710BLNR, is an outstanding timepiece that combines luxury with precise engineering. This 2021 example features a 40mm stainless-steel case, offering both durability and refined elegance. Its signature blue and black “Batman” bezel delivers a bold, contemporary look that remains a favourite among watch enthusiasts.
The black dial provides a clean, understated backdrop, with luminous hour markers and hands for excellent legibility, even in low light. Powered by Rolex’s in-house automatic movement, the GMT‑Master II is renowned for reliability and accuracy. A dedicated 24-hour hand enables tracking of multiple time zones—ideal for frequent travellers or those managing international schedules.
Presented in immaculate condition, this watch looks and performs as new. It is supplied as a complete set with original paperwork, box and certification, confirming authenticity and enhancing its appeal to collectors. It also includes a 24‑month The Luxury Swiss Watch Co warranty for added peace of mind.
Whether worn daily or added to a growing collection, the GMT‑Master II “Batman” pairs distinctive design with Rolex’s celebrated craftsmanship, making it a highly sought-after choice for those who value both form and function.
All watches come with a Certificate form The Watch Register confirming evidence of legitimacy and protection to our clients against theft, loss or fraud for peace of mind.
All prices include shipping.
We are proud to have partnered with established credit brokers, Ideal4Finance, to offer our customers the convenience of monthly payment plans on all watches.
The Rolex Cosmograph Daytona was introduced in 1963 to meet the needs of professional racing drivers, pairing a dependable chronograph with a tachymetric bezel for measuring average speeds of up to 400 mph. Its name honours Daytona, Florida—a historic centre of speed and motorsport since the early 20th century. Rolex’s ties to racing deepened in 2013 when it became Formula 1’s Global Partner and Official Timepiece. The reference 116520 debuted the in‑house Calibre 4130, replacing the Zenith‑derived 4030 used in the preceding 16520, and has since become one of the brand’s most celebrated sports models.
This immaculate example is supplied with its original paperwork and the signature Rolex presentation box. It also includes a 24‑month The Luxury Swiss Watch Co warranty for added peace of mind.
All watches come with a Certificate form The Watch Register confirming evidence of legitimacy and protection to our clients against theft, loss or fraud for peace of mind.
All prices include shipping.
We are proud to have partnered with established credit brokers, Ideal4Finance, to offer our customers the convenience of monthly payment plans on all watches.
Why The Luxury Swiss Watch Co?
1.
Our Timepieces
We proudly provide a distinguished collection of luxury Swiss timepieces, available for secure and fraud-protected online purchasing, or by appointment at our boutiques. Besides selling these exquisite timepieces, we offer buying, trading and finance services for customers wishing to upgrade or modify their collection. Our dedication to quality distinguishes us as the premier destination for luxury Swiss timepieces in the UK.
2.
Trust & Authenticity
As a family-owned business, The Luxury Swiss Watch Co draws on a rich history of expertise and passion for Swiss timepieces, providing customers with not only exquisite timepieces but also a personalised touch grounded in generations of knowledge. Our timepieces are independently authenticated, come with warranty, delivered insured and tracked with fraud prevention measures in place, reflecting the company's commitment to trust and authenticity. All watches come with a Certificate from The Watch Register confirming evidence of legitimacy and protection to our customers against theft, loss or fraud for peace of mind.
3.
Service & Expertise
Specialising in buying, selling and trading in high-end Swiss timepieces, The Luxury Swiss Watch Co leverages its deep connections within the watch industry and its comprehensive understanding of luxury horology. The Luxury Swiss Watch Co customers can expect a curated selection of timepieces from some of the world's most prestigious brands, reflecting the company's commitment to quality, service and expertise.
Warranty
We recognise the significance of purchasing a luxury watch and aim to make the experience as enjoyable and memorable as possible. With this in mind, all of our watches come with either the manufacturer's warranty or our own 24-month warranty to give you peace of mind and comfort in your purchase.
Finance
We are proud to have partnered with established credit brokers, Ideal4Finance, to offer our customers the convenience of monthly payment plans on all watches. The Luxury Swiss Watch Company Ltd (FRN1043263), is an Introducer Appointed Representative of Ideal Sales Solutions Ltd (FRN703401), t/a Ideal4Finance. Ideal Sales Solutions Ltd is a credit broker and not a lender. Finance available subject to status. The rate offered is always provisional and will depend upon your personal circumstances, the loan amount and the term.
If you have any questions please get in touch
